07th May 2025

Welcome Our New Members + Website Launch!

We are delighted to announce the addition of two fantastic new members to our Federation family, Mike Hawkes of HFD, and Jake Flower of Transcon International.

Mike Hawkes of HFD brings a refined eye for design and a commitment to quality craftsmanship. HFD combines traditional elegant designs with the beauty of natural oak to make a truly outstanding quality range of furniture. Mike has been in the furniture industry for over 20 years, making the move to design, produce and supply quality oak to retailers nearly 10 years ago.

Jake Flower, Southern Regional Account Manager for Transcon International, also joins us, bringing a wealth of experience within the garden centre industry. Transcon is a trusted supplier of quality outdoor furniture, Christmas products, and lighting at highly competitive prices. Their product ranges follow a good, better, best model and include well-known brands such as Suntime and Snowtime.

Please join us in giving our new members a warm welcome!

Explore Our New Website Experience

We’re excited to unveil our new, redesigned website: www.swfmarf.com, built with your feedback in mind. With a fresh new look it offers improved navigation, faster access to resources, the new site is all about enhancing your experience. Show Planning in Full Swing!

Plans for this year’s Federation Show are coming together fast, and it’s shaping up to be our most exciting yet. Stay tuned for announcements and opportunities to get involved!

Warm regards,
The Federation Team